Registration now open for 2024 CADA Summit!
November 13, 2023
The CADA Summit is back in full force, and CADA is urging its dealer members to book their tickets early so they don’t miss out on a jam-packed day of insights and expert opinions about the future of auto retailing.
The in-person event, which historically sells out, is being held Feb. 14, 2024 at the Metro Toronto Convention Centre. Dealers can book their hotels and CADA Summit registration by following the CADA Summit link on www.cada.ca.
“This year’s speaker lineup is really going to get dealers talking, and thinking,” said Tim Reuss, CADA President and CEO. “We are going to provide the economic updates and forecasts they need for business planning, but our mix of futurists, OEM leaders, all-star political analysts from Canada and U.S. and some as-yet-unnamed keynotes will truly make this a can’t miss event.”
The event kicks off with journalist Jason Stein, host of the Cars & Culture radio show on SiriusXM, moderating a Quick Takes session of brief interviews with OEM leaders. OEM leaders expected to participate in the Quick Takes include: David Klan, President and CEO of Mazda Canada, Steve Milette, President, Nissan Canada, John Cappella, President & CEO Porsche Cars Canada, and Jason Stoicevich, Chairman President & CEO, Stellantis Canada.
Later, Stein will moderate in-depth interviews with OEM leaders, including Beverly Goodman, President and CEO of Ford Motor Company of Canada, and Marissa West, President and Managing Director of General Motors of Canada.
Returning this year are star analysts and journalists David Frum, staff writer at the Atlantic, and Andrew Coyne, Globe & Mail columnist who will offer thoughts on economic and political developments in Canada and the U.S.
Also returning for his second CADA Summit appearance is Doug Stephens, retail futurist and best-selling author.
Stephens was one of the highest-rated and most talked about speakers at the 2016 CADA Summit and in a video interview with Canadian auto dealer, Stephens said he will be exploring the changing customer experience and the impact of new technologies like machine learning and artificial intelligence on the dealership world.
“I think that we hear a narrative today in the media largely centered around the question, is AI good or is AI bad? Is it going to save humanity or is it going to systematically wipe humanity out?,” said Stephens in the interview. “This narrative takes a lot of oxygen out of what I think is the more important narrative around this technology. That being specifically, what are the potential benefits not just to humanity, but to business owners and what are some of the pragmatic risks that they have to be aware of?”
Stephens said AI will soon be part of many tools and platforms dealers will be using on a day-to-day basis, and will have the capacity to speed up and make all types of informed and automated decisions.
Economists will also provide updates and forecasts as will Darren Slind, Co-Founder and Managing Director at the Clarify Group (an automotive consultancy firm), and a panel featuring CADA Laureate winners will address key issues for dealers.
TD Auto Finance is the exclusive sponsor of CADA Summit, and has been since the event’s inception more than a decade ago.