Glenn Mercer is an independent automotive researcher. He has almost 40 years of automotive experience, beginning in 1985 at a Certain Consulting Firm, where he was a Partner in the Automotive Practice, participating in hundreds of client studies over that time. Since 2006 he has been a sole practitioner. In this period, in addition to project work for investment firms (e.g., Baillie Gifford, Kleiner Perkins, KKR, TPG, Greenbriar, Sterling) , he has been an advisor to industry entities (NADA, NAAA, etc.) a Board member for automotive firms (e.g., Rimstock, Grakon, Ricardo, Stackpole), an expert witness in automotive cases, and a lecturer on automotive economics in academia (e.g., Wharton, Coventry, Case). Prior to beginning his automotive career at McKinsey, he worked at first the CIA and then at BP. He has been President of the Society of Automotive Analysts and Director of the International Motor Vehicle Program. He once owned a Zanardi NSX but sold it, which says something about his ability to forecast!