Although each department in the dealership is very successful, Dean and his management team continue to see opportunity. It’s this vision and drive to improve that allows Dean Cooley GM to move from good to great. They manage the dealership around the idea of a 3-legged stool, with the legs representing customer enthusiasm, employee enthusiasm, and dealership profitability. Strong performance in sales and customer satisfaction helps service, parts and collision achieve an absorption rate that is unheard of for a lot of dealerships. Their impressive employee retention rate is attributed to clear and consistent reviews of employee performance, a structured training plan, and a strong belief in having fun while running a successful business.